22nd
April 2010
I’ve been in the advertising/design business for 10 plus years. In that time I’ve managed to learn a thing or two about being efficient. When I first entered the workforce, I was like any other young designer. I thought I knew programs in and out, and could execute any project just by being handed a job order. After about a week of working I learned that I didn’t know crap and needed to up what I can do and how I worked. I made an effort to know the programs better than my coworkers. I spent extra time in them doing fake projects and forcing myself to find new ways to work. Setting up a workflow that works for me and I continually try to better.
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Some time ago a friend asked me what I thought the difference between an Art Director and a Senior Graphic Designer was. Initially I had no response, but then after a thinking it over I began thinking of people who I know that have each of the titles. Comparing and contrasting between the individuals. This is a list of the few things I conjured up.
A.D.s:
are conceptual thinkers
ignore type somewhat
will photoshop the hell out of a photo
S.G.D.s:
are organized
can tell you from across the room when 2 letters set in 10pt needs kerning
will make type the imagery driving the idea
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AJ Deuchert Contruction, a custom home builder based in Door County, tapped MMT for the redesign of their website. The site was designed by Rick Thrun and I did all of the programming.
In other news, I redesigned an updated Cafe Luna + Lounge. It now has a full menu on the site and uses google calendar to post upcoming bands. The next iteration of it will be done in my new addiction, WordPress.
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