8th
March 2011
There I said it. I hear too many people saying it is these days in seminars, blog posts, etc. This frightens me because businesses are listening to these snake oil salespeople.
Social Media gives your brand a voice, but so does your website, your brochures, your email campaigns and even the way you answer your phones. It is the culmination of these things that reinforce your brand. There seems to be an influx of social media “experts” out there trying to validate themselves by saying traditional media, including your website, are essentially useless.
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Because I’m feeling the urge to redesign my site which hasn’t even looked like this for a year yet, I’m going to “evolve” the site. I thought I’d share by to-do list for it.
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In today’s world designers are expected to wear multiple hats. Being called a designer is no different than someone being called a doctor. You know a lot of information, but specialize in something. Companies want you to know everything and be able to execute it. I think this is a recipe for disaster.
Usually the smaller the agency, or in-house group, the more hats a designer has to wear. From illustrator to print buyer to email designer to ice maker, a designer needs to be well versed. More often than not though, being a topnotch creative doesn’t coincide with being a topnotch production artist. Ask any production artist that has spent hours fixing files that a higher level designer constructed before sending them to print.
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