18th
January 2011
In today’s world designers are expected to wear multiple hats. Being called a designer is no different than someone being called a doctor. You know a lot of information, but specialize in something. Companies want you to know everything and be able to execute it. I think this is a recipe for disaster.
Usually the smaller the agency, or in-house group, the more hats a designer has to wear. From illustrator to print buyer to email designer to ice maker, a designer needs to be well versed. More often than not though, being a topnotch creative doesn’t coincide with being a topnotch production artist. Ask any production artist that has spent hours fixing files that a higher level designer constructed before sending them to print.
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Marx McClellan Thrun (MMT) left the BMA Bell Awards at Potawatomi Casino with empty pockets, but full hands. MMT got their first Bell Award of the night in the B2B Online Customer Retention Campaign for their E-blast series for Nelson Container titled “We box everything Wisconsin”. They took a second Bell Award in the Multimedia/Computer-based Training Presentations category for their online video series “Protect Your Turf” for Johnson Controls. Check out the award winning below. Click here to check out the work.
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I’ve been in the advertising/design business for 10 plus years. In that time I’ve managed to learn a thing or two about being efficient. When I first entered the workforce, I was like any other young designer. I thought I knew programs in and out, and could execute any project just by being handed a job order. After about a week of working I learned that I didn’t know crap and needed to up what I can do and how I worked. I made an effort to know the programs better than my coworkers. I spent extra time in them doing fake projects and forcing myself to find new ways to work. Setting up a workflow that works for me and I continually try to better.
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